E-Metrics - Data for Informed Decisions Microsoft Word (.doc )
Allen S. Crane
Dell Computer Corp. |
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Many of the reasons offered to explain the dot-com meltdown involve financial analyses of the economic models used - models that would supposedly have become profitable with more venture capitalist spending.
While poor business plans were certainly the root cause for a number of over-committed companies, such blanket explanations don't fully describe a true cause and effect. Many successful dot-coms - such as Yahoo, Amazon, and eBay - continue to do business, despite their "if we spend first, they will come" business approach.
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Building A Brand In Internet Time Microsoft Word (.doc )
Sheryl Gatto
Dotfactor.com |
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Did all of the marketing professionals hired to build brand names for Internet startup companies really believe that it could be done in Internet time? As we wait for the dot-com dust to settle before seeing who's left, it's fair to project that only individuals and companies who have applied solid offline marketing principles to the online world will survive. It's not enough to blow $50 million on a flashy campaign in hope that revenue will follow. Gone are the days of dot-com overload during the Superbowl as are the jobs and investors that used to support those free-spending days.
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Mining The Gold - Log file Lowdown. Microsoft word (.doc )
Michael Calore
Webmonkey.com |
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Hey, you! What are you doing? Where are you going? More importantly, what are you clicking on? |
Code of Ethics For Business on the Internet Microsoft Word (.doc )
Better Business Bureau®
BBBOnLine®
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The following Code of Online Business Practices is designed to guide ethical "business to customer" conduct in electronic commerce. These guidelines represent sound online advertising and selling practices that the Better Business Bureau ("BBB") and BBBOnLine believe will boost customer trust and confidence in online commerce.
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Spam - How It Is Degrading Life On The Internet Adbobe (.pdf )
Deborah Fellows
Pew Internet & American Life Project |
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The huge increase in email spam in recent years is beginning to take its toll on the online
world. Some email users say they are using electronic mail less now because of spam.
More people are reporting they trust the online environment less. Increasing numbers are
saying that they fear they cannot retrieve the emails they need because of the flood of
spam. They also worry that their important emails to others are not being read or received
because the recipients’ filters might screen them out or the emails might get lost in the
rising tide of junk filling people’s inboxes.
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Is the Internet Dying? Microsoft Word (.doc )
Karl Auerbach
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Between viruses and spammers and just plain old bad code, the net is now subject to a heavy, and increasing level of background packet radiation. And the net has very long memory - I still get DNS queries sent to IP addresses that haven't hosted a DNS server - or even an active computer - in nearly a decade. Search engines still come around sniffing for web sites that disappeared (along with the computer that hosted them, and the IP address on which that computer was found) long ago. |
| E-Mail Marketing Power Guide Adobe (.pdf )by John Vorwerk |
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Email campaigns without spamming. Generally speaking, email marketing includes all forms of marketing that involve email. Email marketing can be as sophisticated as running a newsletter or email discussion list, or as simple as adding signatures to the emails that you already send every day.
Every single email you send is part of your email marketing. No matter if it is a sales letter, a newsletter, a support or follow-up message, or maybe even an inquiry: whenever you are in contact with people regarding your business, you're representing your business. And every representation of your business is marketing.
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